Somali Sun
The identity
A grain of rice holding five bars of cargo, a weave band from Somali basket work, and a cream ground that stays warm in both modes.
The mark
The outline is a single grain of rice. Inside it sit five horizontal bars, one per product line, tapering as the grain narrows so they read as cargo stacked in a hold. The mark uses currentColor throughout, which is how each product line gets its own version.
Lockups
Product tints
- Cooking oilSaliidda cuntada
- SugarSonkor
- FlourBur
- PastaBaasto
- RiceBariis
The weave band, at its desktop height of 28px.
Palette
Cream
Page ground
#FFF7E8 / #17120C
Cream 2
Raised cards
#FBEDD5 / #211A11
Cream 3
Borders, rules
#F5E2C4 / #33291C
Ink
Primary text
#2E2318 / #F7EDD9
Ink 2
Secondary text
#6B5B48 / #C4B49B
Muted
Labels, captions
#6F6049 / #9A8A73
Turmeric
Highlights, dark-mode primary
#E8A33D / #F0B457
Terracotta
Primary CTA
#C1440E / #E2632C
Palm
Trust, secondary action
#1B5E3F / #3E8C63
Sky
Sugar tint
#4A9FD8 / #6BB5E4
Plum
Rice tint
#7B3F5E / #A9628A
Type specimen
Display — Bricolage Grotesque 700
Bariis, Baasto, Sonkor
Heading — Bricolage Grotesque 500
Saliidda cuntada iyo Bur
Body — DM Sans 400
ICUMSA measures colour, and colour is the proxy for refinement. 45 is standard refined white. 100 and 150 are visibly duller and it shows immediately in a glass of shaax.
Usage rules
- Terracotta is the primary CTA colour and appears once per screen section at most.
- Palm green carries trust: the stats band, secondary buttons, and the mark on cream.
- Turmeric is for highlights and pills, and becomes the primary action in dark mode.
- Sky and plum exist only as product tints. Links use a deepened sky that clears AA on cream.
- Never two colours in one mark. Palm on cream, turmeric on dark, or a single product tint.
- Minimum mark size is 20px. Below that, use the mark without the wordmark.
- The weave band is a section divider only. Never behind text, never more than twice on a page.
- No shadows on cards. Depth comes from the ground shift between cream and cream-2.
- Nothing has a 90 degree corner except the weave diamonds.